Social Media Optimization is all about identifying and reaching out to your target audience, and engaging with them socially at their terms. A big leap in consumer behavior has occurred as customers have shifted their attention towards social media for searching product information and buying it. The time spending behavior, especially, of millennial have shifted from search engines to social media platforms like Facebook, Twitter, Linkedin and Instagram. The business leads reaching to an exaggerating levels of 40% of total lead generation in comparison to other mediums through social mediums has made it imperative for businesses to actively participate in Social Media Marketing Delhi efforts for business generation activities.